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Brand-building ads boost short-term sales, and now you can prove it
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The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures: International Journal of Advertising: Vol 25, No 4
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Brand-building ads boost short-term sales, and now you can prove it
Defining the added value of attention measurement - Amplified Intelligence
Brand-building ads boost short-term sales, and now you can prove it
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STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
Brand-building ads boost short-term sales, and now you can prove it
Brand-building ads boost short-term sales, and now you can prove it
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