Ar. Alfred Geoffrey C. Carandang launched his book, Archipreneur, on March 8, 2023, at Luxent Hotel, Quezon City. The book discusses how architects can navigate the business side of their profession. Ar. Carandang’s goal in publishing Archipreneur is to teach young and future architects that being an architect involves more than just design and construction. To create successful designs, whether for commercial or residential projects, architects must first understand how to attract clients who trust their work. Being an architect means not only excelling in design but also learning how to engage with clients and meet their needs effectively.
The book launch was a resounding success, attended by Ar. Carandang’s family, colleagues, fellow architects, professors from various universities, and entrepreneurs from different industries. The event provided a platform for lively discussions on the intersection of architecture and business, with attendees recognizing the relevance of the book in today’s competitive architectural landscape. Archipreneur continues to be available for purchase for those who wish to gain a deeper understanding of how to thrive as both an architect and an entrepreneur.